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![]() "We are waiting for the consumer to send us the package to investigate further," a company spokesperson said, "Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us. Shrimp, crackle, pop: Jensen Karp’s story went viral on Tuesday after he posted pictures of the alleged shrimp tails in his Cinnamon Toast Crunch. A Los Angeles-based comedian named Jensen Karp went viral on Twitter in late-March 2021 when he shared pictures that appeared to show shrimp tails in his Cinnamon Toast Crunch Cereal. which are prone to pests, a rodent hoarded refuse (a leaf, a string, shrimp tails) it found in the store in to the cereal box where it also left feces. "Because it is a food product associated with disgust, I don't think there's a way to turn this into a positive."Īs for General Mills, it said in a statement to CNN Business it can say "with confidence that this did not occur at our facility," Comedian allegedly finds shrimp tails in their Cinnamon Toast Crunch CTC social media attempts to gaslight them Up: Dark Past Comes to Light. "You can't turn this into a positive and you can't build brand awareness of this in a good way," he said. Meyvis said that the company "should've taken this seriously right away" and in doing so would have avoided this situation from making headlines and capturing the internet's attention. He chided the company for the "discrepancy" between the public message sent on the cereal brand's Twitter account to the private message sent to Karp. "It's a bad idea not to give customers the benefit of the doubt and you shouldn't go around accusing them," Meyvis told CNN Business. This is the first I’ve heard from them since yesterday (when they said they were sending an envelope) and my new response. I plan on continuing full transparency for those concerned about their products. (He eventually agreed to ship the box back to General Mills for testing.) Karp later tweeted an exchange of Twitter private messages appearing to come from the company asking him to send the product back to them - something he originally said he did not want to do as he felt the company's response saying it was sugar made him "look insane" - as well as a followup email exchange asking him to bring it to local law enforcement if he didn't want to send it back. In the time since the Cinnamon Toast Shrimp saga. The BT gang chat about Jensen Karp tweeting out that he found shrimp tails in his box of cereal and Cinnamon Toast Crunch responded. Meyvis said the discovery is gross - and that's "very dangerous for food brands." However, how Cinnamon Toast Crunch responded was even worse, he said. Shrimp are rather famously not kosher (feces and bugs are also problematic Karp found what he claims to be rodent feces in his cereal as well). The cereal was purchased from the Costco on Topanga Canyon Blvd, and his wife played Topanga. But for Tom Meyvis, a professor of marketing and consumer behavior at New York University's Stern School of Business, there's a lesson to be learned here. What a wild ride Did Cinnamon Toast Crunch gaslight Jensen Jensen released DMs between himself and Cinnamon Toast Crunch to prove that the company was gaslighting him. A man named Karp married to a woman named Fishel found shrimp tails in a box of Cinnamon Toast Crunch. We assure you that there's no possibility of cross contamination with shrimp.Īdmittedly, it's a silly story. CNN Sans ™ & © 2016 Cable News Network.After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. ![]() Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. The cereal brand owned by General Mills responded via Twitter to Karp, saying that the shrimp-tail-like objects weren’t seafood, but an accumulation of the cinnamon sugar that sometimes can. ![]() US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. ![]() Your CNN account Log in to your CNN account
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